Spotify wrapped slideshow movie#
Spotify wrapped slideshow full#

Spotify wrapped slideshow movie#

Not only does the slideshow tell you your most played songs and artists in its normal over-reaching, creepily personal sort of way this year it adds cinematic aspects, aligning songs to a movie “where you’re the main character,” with tracks matched to scenes like the “opening credits,” “proclaiming your love in the rain,” or “a stand off with a rival dance crew.” The presentation continues with a reading of your “audio aura,” which has all of the clairvoyance of that theme park fortune teller doll behind glass - it intimates intuition while being completely reliant on an, albeit smart, algorithm.īut while being complete bullshit, it still totally hooks people. This year Spotify upped the ante on its packaging for Spotify Wrapped.

While Spotify might not be a very social app, they found a way to still engrain themselves in the social media landscape for days on end once a year - and we do the work for them, all because they curated the information to be another way we can share content about ourselves. It’s truly wild how smart of a press trick it is. And then we all wildly share our Spotify Wrapped graphics like daddy gave us the dolly we’ve been begging for. Our data is bought and sold and we smash that “Agree to Terms” button like it’s a hookup we’re trying to swipe right on, but in Spotify’s case, we pay them to give them our data. Most of us know that we have let ourselves become a product in the app landscape.

It’s a pretty brilliant PR gimmick - essentially, Spotify takes all of our listening data we willingly give them and then wraps it up like a creepy little present that feeds on one of our worst qualities: our narcissism. It’s kind of like a BDSM Pornhub video, except the cuck is all of us, and the troop of women in dominatrix get ups is Spotify’s marketing team and a group of savvy interns. To remind us that we’ve been properly domesticated to their ways like good little house cats, they now give us our Spotify Wrapped every year. Now none of us can live without the app, it would seem, at least not its roughly 200 million subscribers. Queue Spotify-the sinister gray area that swooped in with a simple monthly fee for unlimited streams, birthing both a moral and industry dilemma at the same time. There were pirating issues for sure, but the digital music industry was made more black and white by that demarcation between good music downloading and bad. Back then, an equitable share of that money went to the people who made the music.

Spotify wrapped slideshow full#

For those who may not remember, your elders deserve respect - from walking through record stores with backpacks full of CDs, to buying albums on iTunes once the industry went digital, we went through a lot so you could run through cities with a whole catalog of music on your phone. The app that cornered the market on music listening, is now both ubiquitous and controversial. Spotify has been in our lives for over a decade now - and despite feeling a bit alien upon its debut, it’s now sometimes hard to remember ever living without it.